It's amazing to see such a massive amount of misguided information on Internet Marketing that is being spread around the Internet, all by dim-witted, so called webmasters! Drop one of these webmasters a quick email and he'll reply with whatever he thinks is the truth. Here are some samples that we have received from webmasters in response to a reciprocal link request;
"You must have a Page Rank of at least 6 for us to even consider you"
"We no longer have a links page, as Google doesn't no longer gives any consideration to links anymore"
"Unless our link is within one click of your home page, don't bother"
The amount of short-sighted emails we receive like this is staggering. It always makes me wonder why they bother in the first place. I mean,why not just ignore the request and go back to whatever they were doing anyway? It would save our time and our client's money if they just kept that sort of dribble to themselves! There's no actual proof that any of the above is true, we should know, we've looked for it!! It is ignorance on behalf of these webmasters, are they just plain stupid or are they on some sort of ego trip, sure of their facts (which are wrong) and have to spread the gospel to all and sundry? No one ever mentions linking, it's always what the Search Engines will do. This traffic, from both one way and reciprocal links, result in consistent pre-qualified traffic.
Linking strategies should always be implemented for the sake of and intention of linking itself. After all, it should be your visitors and their needs you should be catering for, not search engines. Google announced a few years ago that from their inception, they had always used linking as the most important part of the listing algorithm and it heavily influences the Google Page Rank. Which is ironic if you consider the typical response we now see on a regular basis. However, if linking is truly dead, as the doom merchants seem so keen to inform us, then why do the likes of Google et al not announce it? Why is Page Rank still so important and why is the back link information so readily available at Google? Also, if linking is dead, how will search engines actual spider the web? The whole premise of the search engines like Google is the ability to go from site to site, using the links as highways from one website to another. Most SEO websites have no linking strategies.
They analyze and digest information, regurgitate their version of it and have a low Page Rank with no web presence. They don't practice what they preach. Now is the time to take the plunge! That's what it's says on our home page and that is our strategy. Now is the time to link, link and then link some more! There is no alternative It's time to stop thinking about the search engines and start thinking about your visitors, build your website for them and the search engines will push you up to the top of the list. After all, search engines are spending millions of pounds in creating relevant search technologies to do just that! Quality content belongs only on quality websites, it's trusted by others by getting savvy webmasters to swap links. Each link is a vote, showing relevant, tightly themed content linking each other and voting each other higher up the listings. Succeeding on the Internet takes time and a LOT of hard work.
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